Kaidi Mao Logo

BLANK is a local fashion brand that values fresh clean designs and personal touch. Every garment has its own personality.

We create,
you fill in the blank.

As the creative director of BLANK, I was involved in designing the first two collections, as well as the brand identity and its e-commerce site. At Blank, we invest our full creative energy into every piece of garment. Without using any artificial or synthetic material, each piece is created to be one of the kind.

Shop in comfort,
we’ll bring the scenery to you.

BLANK is currently running a boutique located in Laguna Beach, California. We are developing an online store catered to our community. Our customers are homemakers: creative people who enjoy curating their cloth to be unique, as a way to express their personalities. They tend to live in Metropolitan area, or own their home in a sub-urban community. They are loyal to the brand they like, and tend to shop well-designed, well-crafted niche items.

Credit to:

Kaidi Mao

UI & UX / Creative Direction / Branding

Ali Halford

Project Manager

Daria Shevtsova