As the creative director of BLANK, I was involved in designing the first two collections, as well as the brand identity and its e-commerce site. At Blank, we invest our full creative energy into every piece of garment. Without using any artificial or synthetic material, each piece is created to be one of the kind.
BLANK is currently running a boutique located in Laguna Beach, California. We are developing an online store catered to our community. Our customers are homemakers: creative people who enjoy curating their cloth to be unique, as a way to express their personalities. They tend to live in Metropolitan area, or own their home in a sub-urban community. They are loyal to the brand they like, and tend to shop well-designed, well-crafted niche items.